About Us
A simple and meaningful life by focusing on the essentials.
Our Story
It all began with items that our grandmothers used everyday - trivial, yet essential items that they used for a long time. As these items are everywhere, they have been deemed trivial and ordinary to Koreans.
However, we viewed them in different perspectives and one question popped into our heads. How do these “basic” items that our ancestors used for over a thousand of years survive until our present day and age? We believe that although they may seem mundane to us, they can be useful and special to people in other parts of the world.
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We launched our first product “Homi” on Amazon with curiosity and interest in sharing the knowledge and wisdom of our Korean ancestors - innovative and useful items that have been passed down from generation to generation. We took a unique approach to these trivial, yet essential items by carefully looking into their core functions and designing them in contemporary style.
Our Vision
Simple Life believes that focusing on the core value of the product is important: providing the simple, yet best product to the customer.
We prioritize “honesty” as our top value and focus on the quality of the product.
Our goal is to listen to customers’ needs and wants by re-innovating and re-designing everyday Korean items to special, useful, and trendy products.
We hope to become a special bridge to connect the past, present, and future of Korea with the world.
Our Ideology
Simple Life believes that focusing on the core value of the product is important: providing the simple, yet best product to the customer.
Focus on People
We connect people with unique and valuable products. We search for “hidden” craftsmen with excellent craftsmanship who dedicated their entire lives on their products. By collaborating with them, we re-invent, re-design, and re-package to provide our customers with the finest product.
Focus on Value
We prioritize quality when making our products; we ensure that every product is made with care. Our customer’s satisfaction is our number 1 goal and we do so by focusing on quality over quantity.
Focus on Process
People tend to only highlight the result, however, we prioritize the “process” even if it takes a long time to develop and produce. We believe that in order to make the best and high quality product, we need to focus on the process.
Focus on Innovation
We believe that creativity and innovation can solve everyday problems, which will change the way we live. We will start from small innovations to lead to bigger and better changes. We will continue to research, experiment, and invent for a better future.